I have now visited every Alamo Drafthouse here in Austin. There were four when I arrived, but now there are only three, and in a few months there will be four again. Sadly, the original Alamo closed at the end of June. I was able to attend a few of the farewell events such as Quentin Tarantino’s Last Night at the Alamo Grindhouse as well as Half-Ass-A-Thon. Before living in Austin, I had attended Butt Numb-a-Thon twice, so I was already convinced of the Drafthouse’s awesomeness. I am sad to see the original go. But it will be reborn a few blocks away as the Alamo at the Ritz. This old movie house is being restored and updated into a state of the art theater.
For those of you who have not enjoyed the Alamo Drafthouse experience, let me describe it for you. First off, it is best to arrive at least an hour before your film begins. This is not so you can wait in line or get a good seat (though those can be factors). No, it is so that you can order your food and drink while you enjoy the pre-show. The pre-show consists of a thoughtfully edited presentation of clips relating somehow to what you are about to see. For instance, before the latest Die Hard film they showed a behind the scenes feature about the previous Die Hard movies, clips from Moonlighting and the famous Seagram’s Golden Wine Cooler commercials starring Bruce Willis (or “Bruno” as he preferred to be called).
In front of each row of seats is a sort of platform where you can place your food and tasty beverages. The food at the Alamo is prepared by actual chefs and is delicious. You cannot order a nasty greasy hamburger there, but you can definitely order a gourmet Royale with Cheese and a $5 milk shake to wash it down. There are often themed feasts to go along with movie premieres. You can also order buckets of beer. And the movie has yet to begin.
Before the trailers, you are likely to see advertisements for upcoming special events at the Alamo. They have monthly sing-a-longs, Saturday morning events for kids, a Mystery Science Theater 3000-style series, special guests, and more. They make their own “Turn off your cell phone and shut up during the movie” segments. My favorite is the cleverly-edited Star Wars clip with the Imperial officer taking a call at the meeting with Vader and Grand Moff Tarkin. “Don’t talk on your cell phone or we’ll throw your ass out.”
At this point, it almost doesn’t matter what movie you’re going to see. You’re surrounded by people who love film and you can order food and beer until halfway through the movie. The Alamo Drafthouse is the greatest movie theater in the country.
The official site: http://www.originalalamo.com/